I started reading Gilbert’s memoir, “Eat, Pray, Love,” but I couldn’t finish. It’s probably revealing that I read through “Eat,” mostly for the descriptions of Italian cuisine. I read diligently through “Pray,” knowing I’d feel guilty if I gave up during the author’s spiritual awakening. I read halfway through “Love,” before throwing the memoir down in exasperation.“Feelings schmeelings!” I growled at the discarded book. “What’s your POINT?!?”
Admittedly, I am not the world’s most sympathetic person. I would like to live in a world of right angles and complete sentences. I am logical, rational, sensible, and pragmatic. When I watched BBC’s Sherlock, I knew I was supposed to roll my eyes and groan at the detective’s cold, inhuman reactions; instead I nodded and thought, “Yes, exactly!”
Even so, my trouble with Gilbert’s memoir was not only her preoccupation with emotions; it was the assumption I would share her preoccupation. As if navel-gazing isn’t painful enough for a cold-hearted crank like me, I was expected to enjoy staring at someone else’s gut-hole. More appropriately put, for me, Gilbert neglected to connect her feelings to a broader context. By displaying (exploiting?) her emotions without establishing their relevance, she fabricated a flimsy intimacy between herself and 10 million anonymous readers. If you were Martin Buber, you might say she gave us readers the old “I - It.”
This is the struggle I sometimes have with blogs as well. There is a strange dichotomy created between intimacy and anonymity when a blogger blindly launches internal monologue into cyberspace and leaves virtual strangers to make sense of it. To borrow the words of a reluctant fellow-blogger, in blogs “we have something to say because people are listening.”Blog.com tells us, “A blog is your best bet for a voice among the online crowd.” I suppose this is intended to encourage a gang’s-all-here type of camaraderie. But for an introvert like me, it initiates my power-down sequence. I’ve seen this “online crowd,” and it’s pretty sizeable. And verbose. And opinionated. And sometimes mean and incendiary. If this is my best bet for having a voice, count me out. My silly musings cannot compete with the tedious play-by-play of FredSchnieber.blogspot.com’s sweaty-palmed eHarmony date, or the uncomfortably intimate details of SoManyBabies.wordpress.com’s breast-feeding schedule.
But, wait. Unlike the memoir I tossed aside, I can’t simply opt out in the name of Reason, and here’s why: Although the blogosphere may seem like a Pathos free-for-all, where success is measured in Clicks, Likes, Reposts, Retweets, Comments, and Shares, blogging is undeniably a part of contemporary culture’s dialogue.
To put it in McLuhan-ese, this is the conversation now.
Yes, blogging’s Amateur Hour aesthetic can chafe compared to our well-worn and comfortable media – our perfectly-constructed speeches, our painstakingly-edited essays, and our time-tested literature – but, at least for those of us who spend time thinking about human communication, to file blogs under “Social Media Nonsense” is to opt out of an opportunity to connect these goofy little symbols we call letters with our ability to influence, persuade, explain, enlighten, change, move, shake, stir … and create meaningful things. It’s taking a back seat during a broader conversation in which we are actually entirely invested.
I recognize this medium and its message/massage certainly has its limits. It is vacuous yet noisy, overpopulated yet solitary, data-driven yet highly-personalized. But, friends, this is our new frontier. You can bet it’s going to be messy as we continue to figure things out here – boundaries will be negotiated and fought for, and some of them will be summarily ignored (to my chagrin … More feelings, yyyuck!). But we have an opportunity to help shape this rhetorical landscape as it evolves from nothing into something.
The challenge, then, is to be the ones to help spur this evolution forward by participating in the conversation with purpose and intent. Some important ideas will congeal, crystallize, and rise to the surface amid all of the babble, and they will do so as a result of pointed discourse. This is to say, among the quacks who have something to say simply because there is an audience, there is ample space – perhaps even a responsibility – for good, old-fashioned Logos, Ethos, and, yes, even a little Feeling Schmeeling.
XO,
JM

